why i specialize in ironworks
In the uncertain times of the pandemic, I took a risk and completely changed career paths.
With a background in sales, I sought out digital marketing as my next target — I figured my sales expertise would translate over to this new space, and it wasn't long before I became the Digital Marketing Manager for one of the nation's leading providers of iron doors.
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During my time there, I did a lot more than improve the company's online reputation and increase their lead count by over 200% — I also learned about what it's like to operate an ironworks business — The joys, the pains, and everything in between. Most importantly, I've developed a deep appreciation for the craft. The creativity and calculation that goes into designing. The raw artistry that goes into the entire fabrication process. The sheer strength (and beauty) of the finished product. There really is no other industry quite like this one.
Four years later, in an effort to increase my autonomy, I decided to take what I've learned about this unique industry and offer specialized consultation and digital marketing services for ironworks business owners who are wanting to increase their digital/local footprint.
I'm far from being a welder, but I truly understand the value of choosing a DIY local provider over larger companies who sell bulk prefab products. Fences, gates, railings, or doors — It doesn't matter. Nothing beats the quality of building it yourself, and nothing beats the integrity of choosing to do so.
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With this fundamental belief, and a deep knowledge of the always-changing nature of digital marketing — I am able to create unique, customized solutions in this niche industry — Bringing you more customers and establishing your reputation and authority along the way.
What I Do
Everything I do is customized for each client depending on their specific needs. I also don't claim to have the "secret" to improving your company's online presence — My work is tried and true, and I'm always happy to educate and involve you in my process as much (or as little) as you want!
